Lloyds Bank on Adexchange

May 13

Lloyds need more callers to self-serve – and fewer callers dropping out to agent level – so they’ve called in Adexchange! By rewriting the IVR we’re increasing self-serve rates by 25% and reducing the journey by 20%. The early results are fabulous!

Nick Herbert

Nick Herbert

Managing Director Nick has been our Managing Director for over 15 years, but before joining Adexchange was a BBC journalist and radio presenter; both of which rely on clarity of communication, detail and efficiency.