Meet the team

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NICK HERBERT

Managing Director

Nick has been our Managing Director for over 15 years, but before joining Adexchange was a BBC journalist and radio presenter; both of which rely on clarity of communication, detail and efficiency.

Nick helps our clients improve their customer journeys across every channel and touchpoint. He’s responsible for business development – from new business to marketing – as well as leading and growing the Adexchange team. When he’s not working, Nick can be found racing kayaks on the River Thames.

HELEN THAIN

Account Manager

Helen works closely with clients to improve their content performance and customer experiences. With excellent organisational skills, analytical thinking, and technical abilities, she cuts through the waffle to give users what they need – real results and tangible benefits.

Prior to joining Adexchange in 2016, Helen managed the English Department Media Studio at the University of Buckingham, from where she had graduated with First Class Honours in Communication, Media & Journalism. She has subsequently been awarded a Masters degree in Politics of Conflict and Violence (don’t ask).

When she isn’t in the office, Helen can be found racking up the miles along England’s beautiful Southwest Coast; SUPing or walking.

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EMMA WILLCOX

Account Manager

With years of Account Management experience under her belt, Emma joined the team in 2022; skilfully using our principles of Effective Communication to give our clients tangible benefits and real results.

Having graduated from Coventry University with a degree in English and a working background in CRM systems, Emma is a double threat when it comes to improving customer journeys across every channel and data touchpoint.

Away from work, you’ll find Emma running, hiking, and eating – she’s a massive foodie (hence the running!)

HANNAH CONNELL

Account Manager

Hannah works closely with clients to improve content performance and customer experience.

Having graduated with an English degree from the University of Birmingham, Hannah’s excellent writing skills are used to great effect, helping craft our clients’ emails, chatbots and IVR menus.

When Hannah’s not supporting our clients, you’ll find her running or walking in the Oxfordshire countryside (possibly on her way to buying far too many books – there are worse habits to have)!

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JULIA DAVIES

Account Manager

With years of Account Management experience behind her, Julia works closely with our clients to understand their problems and offer real solutions, improving customer journeys across every channel and touchpoint.

After graduating from the University of East Anglia, Julia spent some time as a teacher before joining the communications and account management world.

When she’s not working, you’ll find Julia running, cycling, and exploring new places, most likely involving a mountain or 2.

ALAN STRATTON

Head of IT

Since joining Adexchange in 2003 Alan has launched, loaded and maintained projects across multiple platforms, always endeavouring to be one step ahead of our clients’ ever-changing needs.

With over 30 years’ experience developing and implementing technology systems, he remains unflappable under pressure.

When he’s not fixing our clients’ technical issues, he’s a keen musician, playing the saxophone in a number of local bands.

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SUSAN READ

Accounts Manager | Office Manager

Susan graduated from the London School of Economics and Political Science (LSE) and has spent almost 30 years working in business management, including four years managing the (business) affairs of high-profile musicians, composers and performers.

Susan manages the financial side of Adexchange, handling the book-keeping, and Accounts management.

Outside of work, Susan can be found playing keyboards with her jazz band, Cutting Edge.

MATTHEW WALKER

Head of Production

Matt is key in supporting client’s multi-media customer experience success.

As Head of Production, he works closely with clients on all multi-media content: producing recordings, videos, and infographics. Ensuring a smooth customer journey with engaging, branded content, Matt works with the Production and Account Management teams to maximise the effectiveness of all customer facing output.

At the weekends he plays rugby and very occasionally dusts off his running shoes, which he usually regrets.

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CARINA MARTIN

Senior Copywriter

For over 20 years Carina has been specialising in copywriting and content. From customer service emails to marketing copy, she draws her wealth of experience from both sides of the client agency divide.

Carina helps clients from every industry develop more successful tones of voice, using workshops and training to deliver consistently high-quality work on time, on brief and on budget.

When she’s not producing exceptional content, Carina’s probably finding space for the latest in the extensive and hard-earned collection of her prize pooches’ rosettes.

ISMAIL ZAMURD

Production Assistant

Ismail joined the team in 2022 and is key in supporting the production departments’ audio and video output, along with customer journey mapping and data analysis.

Having graduated from Oxford Brookes with a degree in Business and Marketing Management, Ismail’s eye for detail and design is always put to good use.

When Ismail’s not busy creating content for our clients, you’ll find him watching the Formula 1, or on an early morning run (but if it’s not on Strava, did it really happen?)

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