Steering Success for RAC

May 2024

We’re problem solvers. When RAC reported too many incorrect calls reaching their customer care team, we analysed IVRs, improved wording and routing, and reduced incorrect calls by 16%, reducing agent workload and improving CX – now that’s a driving force!

Picture of Nick Herbert

Nick Herbert

Managing Director Nick has been our Managing Director for over 15 years, but before joining Adexchange was a BBC journalist and radio presenter; both of which rely on clarity of communication, detail and efficiency.