Adexchange re-route RAC

June 17

RAC members were taking a few wrong turns when calling their Breakdown IVR. Adexchange came to the rescue, and with a quick wording analysis and rewrite we decreased calls being routed to the Road Traffic Accident department by 73%!

Nick Herbert

Nick Herbert

Managing Director Nick has been our Managing Director for over 15 years, but before joining Adexchange was a BBC journalist and radio presenter; both of which rely on clarity of communication, detail and efficiency.