Michael Jackson’s death hits the o2


June 09

As news of Michael Jackson’s death broke The O2 faced a tidal wave of calls from saddened fans. Adexchange swung into action: pre-planned emergency slots were triggered, menus re-designed and info blocks re-recorded. As the calls came in the IVR was ready – soaking up the pressure.

Nick Herbert

Nick Herbert

Managing Director
Nick has been our Managing Director for over 15 years, but before joining Adexchange was a BBC journalist and radio presenter; both of which rely on clarity of communication, detail and efficiency.