Meet the team 01 lrg

Nick Herbert

Managing Director

Nick has been our Managing Director for over 15 years, but before joining Adexchange was a BBC journalist and radio presenter; both of which rely on clarity of communication, detail and efficiency.

Nick helps our clients improve their customer journeys across every channel and touchpoint. He’s responsible for business development – from new business to marketing – as well as leading and growing the Adexchange team. When he’s not working, Nick can be found racing kayaks on the River Thames.

Meet the team 02 lrg

Helen Thain

Director of Client Services

Helen brings a wealth of experience and passion for client satisfaction to the team.

Dedicated to ensuring everyone receives personalised, high-quality services, Helen works closely with clients to improve content performance and customer experiences. In a rapidly developing sector, she cuts through the waffle to give users what they need – real results and tangible benefits.

Outside of work, you’ll find Helen racking up the miles SUPing or walking along England’s beautiful Southwest Coast.

Meet the team 03 lrg

Emma Willcox

Account Manager

With years of Account Management experience under her belt, Emma joined the team in 2022; skilfully using our principles of Effective Communication to give our clients tangible benefits and real results.

Having graduated from Coventry University with a degree in English and a working background in CRM systems, Emma is a double threat when it comes to improving customer journeys across every channel and data touchpoint.

Away from work, you’ll find Emma running, hiking, and eating – she’s a massive foodie (hence the running!)

Meet the team 04 lrg

Hannah Connell

Account Manager

Hannah works closely with clients to improve content performance and customer experience.

Having graduated with an English degree from the University of Birmingham, Hannah’s excellent writing skills are used to great effect, helping craft our clients’ emails, chatbots and IVR menus.

When Hannah’s not supporting our clients, you’ll find her running or walking in the Oxfordshire countryside (possibly on her way to buying far too many books – there are worse habits to have)!

Meet the team 05 lrg

Julia Davies

Account Manager

With years of Account Management experience behind her, Julia works closely with our clients to understand their problems and offer real solutions, improving customer journeys across every channel and touchpoint.

After graduating from the University of East Anglia, Julia spent some time as a teacher before joining the communications and account management world.

When she’s not working, you’ll find Julia running, cycling, and exploring new places, most likely involving a mountain or 2.

Meet the team 06 lrg

Alan Stratton

Head of IT

Since joining Adexchange in 2003 Alan has launched, loaded and maintained projects across multiple platforms, always endeavouring to be one step ahead of our clients’ ever-changing needs.

With over 30 years’ experience developing and implementing technology systems, he remains unflappable under pressure.

When he’s not fixing our clients’ technical issues, he’s a keen musician, playing the saxophone in a number of local bands.

Meet the team 07 lrg

Susan Read

Accounts Manager | Office Manager

Susan graduated from the London School of Economics and Political Science (LSE) and has spent almost 30 years working in business management, including four years managing the (business) affairs of high-profile musicians, composers and performers.

Susan manages the financial side of Adexchange, handling the book-keeping, and Accounts management.

Outside of work, Susan can be found playing keyboards with her jazz band, Cutting Edge.

Meet the team 08 lrg

Charlie Reston

Content Manager

Charlie is our in-house graphic designer and marketer, creating striking visual content for our clients – from static infographics to interactive staff portals – and making sure we practise what we preach across our Adexchange touchpoints.

With a background in translation and teaching, she is no stranger to adapting her communication style to reach target users more effectively.

Charlie is a keen classical guitarist and, much like the rest of the team, is an active and ‘outdoorsy’ person, enjoying whitewater kayaking and multi-day hikes in her free time.

Meet the team 10 lrg

Carina Martin

Senior Copywriter

For over 20 years Carina has been specialising in copywriting and content. From customer service emails to marketing copy, she draws her wealth of experience from both sides of the client agency divide.

Carina helps clients from every industry develop more successful tones of voice, using workshops and training to deliver consistently high-quality work on time, on brief and on budget.

When she’s not producing exceptional content, Carina’s probably finding space for the latest in the extensive and hard-earned collection of her prize pooches’ rosettes.

Meet the team 09 lrg

Ismail Zamurd

Studio Manager

As our Studio Manager, Ismail oversees all pre and post audio production activities. From booking and managing voiceover relationships to producing and editing audio sessions across more than 40 languages, there’s no job Ismail can’t handle.

Having graduated with a degree in Business and Marketing Management along with his experience in audio production, visual design and data analysis, Ismail is a triple threat, working alongside the Account Management team on journey mapping and data crunching.

When Ismail’s not busy producing & creating content for our clients, you’ll find him watching the Formula 1, kicking a football around, or on an early morning run (but if it’s not on Strava, did it really happen?).

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