Sunshine, water, belly laughs, fresh air, running around, sleep.
Some of life’s single ingredients which solve mountains of problems.
People who think getting someone to commit to marriage is hard, clearly haven’t asked a customer to complete a survey.
Paolo Nutini once put some new shoes on.
In the world of customer journey mapping, he had the right idea. Our own pair simply won’t do.
It isn’t for a want of trying, that’s for sure. But here’s the harsh reality.
Even if you write a good email, imploring someone to read it is a whole different story.
There’s a reason contact centre is an ever more relevant term than call centre.