There’s that mate who persuades you to jump in the sea, the friend who hotly debates at a light-hearted pub quiz, and the pal who you’ll always be a shoulder for.
The contact centre is a resilient animal. Having developed from one-dimensional call centres into jack-of-all-trade-centres juggling multiple channels.
When push came to shove for the digital shift, is when life turned into lockdown. Coronavirus has moved the world online faster than any marketing campaign could ever have done.